Creating Practical Workflows

Inside Bernie's writer's box
Thinking about workflows

I'm running a 15 week programme called RUNEUAI that leads people through a process of creating practical workflows with AI. The first challenge I'm facing concerns how to build a workflow that elegantly shares content into the channels where students currently visit.

In the Captain's Cabin of Malin Head
Wondering where people read


I asked the RUNEUAI students where they discovered information about this EU-funded academic programme.

  • Most of the incoming students learned about the programme from a website. So I'm going to assume once they will visit websites that they trust. For this reason, I plan to post weekly notes at the top of the RUNEUAI page on my Topgold website. I will cross-post the weekly notes on my Topgold Microblog under the category 'workflow'.
  • Several students heard via email. So I'm going to create a weekly mailshot using a service provided by Ghost. This service runs as part of my service with by my Topgold blog.
  • Word of mouth was the third most commonly cited source of information. I'm encouraging students to follow me on Bluesky and on LinkedIn where I will share content with the #RUNEUAI hashtag.

    I haven't automated any of this information workflow yet because I think each of the information channels has a different vibe. For the moment, that keeps the human touch active in the middle of producing content for web, for email, and for short form social media.
Online workflow from 2014
Bernie's workflow from 2014
Bernard Goldbach

Bernard Goldbach

Creates rich media content as a short form blogger and podcaster. Teaches creatives to write and share.
Ireland